Why are brands extending into travel-related services?

Brand extension is the use of an established brand name in new product categories. The strategy behind brand extension aims at leveraging the equity of a well-known and trusted brand name to create new businesses, products, or services. This allows companies to enter new markets, strengthen their community, and enhance customer loyalty.

At Your Brand Travel, we help brands seamlessly and cost-effectively enter the travel sector through automated, customized travel experiences. Our white-label and private-label travel platforms empower brands to integrate travel-based loyalty programs into their existing ecosystem, fostering deeper engagement and retention.

Let us share a few examples of brands that have successfully expanded into travel, transforming how they connect with their customers and buidling deeper, long-term engagement.

• Decathlon Travel: Decathlon is a global leader in sporting goods, and they recently launched Decathlon Travel, offering adventure experiences such as cycling, hiking, and diving trips. By integrating travel into its brand, Decathlon provides customers with not just gear but complete sporting experiences, enhancing brand loyalty and creating new revenue streams.

• Lego Discovery Centre: Lego has expanded beyond its famous brick blogs and theme parks into immersive Lego Discovery Centre offering family-friendly vacations centered around creativity and adventure. This expansion strengthens customer engagement by blending brand experiences with travel, making Lego an even more integral part of family memories.

  
  

• Bulgari: Luxury brand Bulgari has successfully extended into hospitality with Bulgari Hotels & Resorts, operating eleven luxury hotels worldwide, including locations in Milan, London, Dubai, Shanghai, and Bali. These hotels offer guests an experience synonymous with Bulgari’s elegance and exclusivity, strengthening customer loyalty and expanding their community.

  
  

• Armani: Armani's venture into hospitality, starting with The Armani Hotel in Dubai’s Burj Khalifa and then Milan, exemplifies how a fashion brand can extend into high-end travel. With additional locations planned in London and New York, Armani is using its brand prestige to redefine luxury travel.

  
  

•  Costco Travel: Costco’s expansion into online travel agencies (OTA) demonstrates how retail brands can leverage their existing customer base to offer travel services. Costco members enjoy exclusive discounts and cashback rewards, integrating loyalty programs with travel to boost retention.

  
  

• Trek Travel: Bicycle retailer Trek expanded into cycling tours, allowing customers to experience their products in action. Offering curated trips in Napa Valley, Zion National Park, and Hawaii, Trek Travel attracts new customers while deepening existing customer engagement.

  
  

• Virgin Holidays / Virgin Atlantic: Virgin leveraged its strong brand identity to build Virgin Holidays and Virgin Atlantic, creating a multi-billion-dollar travel empire. This move showcased how a brand can successfully transition into a fully integrated travel ecosystem.

These examples illustrate how brand extension into travel is a powerful way to strengthen customer loyalty and increase engagement. Whether through luxury hotels, experiential trips, or branded travel programs, the possibilities for brands to create deeper connections with their community are endless.

At Your Brand Travel, we make this transition seamless and scalable. Our fully managed solution enables brands to integrate customized travel experiences, unlocking new opportunities in loyalty-driven e-commerce and retail. If you're looking to future-proof your brand and enhance customer retention and loyalty, travel is your next frontier.

Want to explore how travel can elevate your brand? Let’s talk!