Untapped Opportunities in Forgotten Travel Items for Brands

The Massive Economy Behind Forgotten Travel Items: How to Solve the Problem and Capitalize on the Opportunity.

Traveling can be exciting, but it can also be stressful when you forget to pack essential items. This is a common problem that many travelers face, and the numbers show that it is a significant issue. For instance, 4 out of 10 Swedes forget things, and UK travelers forget items and have to spend over 1 billion English pounds per year on replacements, such as chargers, electronic devices, medicines, sunscreen, sunglasses, and clothing items like swimming trunks, jumpers, cardigans, bikinis, dresses, shorts, underwear, coats, and shoes.

US travelers also face this issue, with 39% of them forgetting more than five items when travelling. This can have severe consequences, as learning about left-behinds can ruin a vacation for many people. In fact, 56% of US travelers said they stress when trying to replace their forgotten items while on a trip, and 62% said their relaxation is ruined when they have to replace or retrieve something they forgot.

The reasons why travelers forget to pack essential items are varied. Some travelers do not have a clear list of what they need to pack, while others do not have the time to research properly. Additionally, buying and researching for the required items can be time-consuming, and many travelers rely on their partner to help them with packing.

Fortunately, there is a solution to this problem, and it lies in technology. Your Brand Travel has developed a module in our platform that helps travelers pack more efficiently and ensure that they do not forget essential items. Our platform comes with a built-in feature that helps brands give their clients a vacation where each trip has a clear packing list, with automated reminders and recommendations of what products the brand can recommend of the listed items.

With Your Brand Travel, clients can easily access the information they need and get the help they require in an easy way. Our platform also allows brands to provide their clients with a much-appreciated service and make bundles with their favorite items for a better value than buying the travel package and items separately.

This is an insight that brands won't have if their clients buy from traditional travel agencies and won't have the opportunity to make a full recommendation, increase sales and follow-up to create a great user experience and added value.

One of the advantages of Your Brand Travel's platform is that it gives brands the opportunity to not only sell the travel package but also be a part of the sales process when clients are buying their vacation and preparing for it. This is an insight that brands won't have if their clients buy from traditional travel agencies and won't have the opportunity to make a full recommendation, increase sales and follow-up to create a great user experience and added value.

In conclusion, Your Brand Travel is the solution to the problem of forgotten items when travelling. By using our platform, brands can help their clients have a stress-free vacation where they don't have to worry about forgetting essential items. If you want to learn more about how Your Brand Travel can apply this solution to your brand and give you a competitive edge, feel free to contact us.

References:

1. IF:S survey in Sweden and Aftonbladet, February 2016.

2. New York Post. (2022, January 15). Doordash and Talker new surveys.

3. The Daily Telegraph. (2018, June 28). The cost of forgetting to pack? Survey says $1 billion a year for UK travelers.