Tamer Khairy, an entrepreneur with over 20 years of experience in the tourism industry, began his journey while studying Business Development 
in the Hospitality Industry. His project aimed to use travel experiences to enhance customer loyalty.

As he delved deeper into his research, Tamer noticed that major brands across various industries were starting to include travel experiences in their strategies. However, these efforts required significant investments, 
primarily focused on loyalty but not directly connected to their core business.

He envisioned a solution where travelers could easily access their favorite 
brands, find all their travel essentials at competitive prices, and ultimately
save time and money. This idea inspired him to create a platform that 
could offer thousands of brands the same travel opportunities as what 
others were developing, but at a fraction of the cost. His objective was to 
seamlessly integrate experiences into these brands, therefore boosting 
loyalty and engagement, generating leads and increasing sales in their 
primary operations.

Tamer Khairy first presented his idea to Karin Gydemo Grahnlöf and Linda Wasell, seasoned travel professionals and consultants to various tourism organizations, tour operators, and hotels in the Nordics. They loved the 
concept and saw the possibilities it could create, making them the first to embark on this entrepreneurial journey. Tamer and his fellow students Mats Eriksson and

Mansour Norozi decided to join forces and partner up. And just like that, Your Brand Travel was born.

Based on feedback from major Swedish brands, hotels, travel providers, and visualized our solution with our talented UX designer Robin Brandhild, who joined the team. Together, we carefully honed the design, step by step, to ensure it met the needs 
and preferences of all stakeholders involved.

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We've had the privilege of being a part of BizMakers Business Incubator and later, Startup Norway's Nordic Travel Tech Incubator. Recently, Your Brand Travel was classified as an innovation with our effective AI solution that allows brands to make personalized recommendations to their customers. With our home base in Örnsköldsvik, in the beautiful Swedish high coast, the company is rapidly growing.

In 2023, we were truly humbled to receive the recognition of being selected as finalists in the Venture Cup Sweden Northern Region competition and recognized as one of 103 innovative young ideas in Sweden for 2023 by Företagarna, Sweden's largest organization for entrepreneurs. They feature our 2 youngest founders Mansour and Robin. This was a significant milestone for us.

 

Throughout the year, our team has been working tirelessly on the business development phase. We've been actively engaging with various stakeholders, forging partnerships, and spreading awareness among 
brands in Sweden, our home market.

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The primary focus of the year was on the actual development of our experience platform. We've been dedicated to creating a robust and user-friendly platform that meets the needs of brands, travel suppliers and travelers alike. Our platform is due to be launched with our first brand mid 2024, marking an exciting step forward in our journey. We're eager to see the impact it will have on the travel experience industry and the opportunities it will unlock for our partners.

2024 was a landmark year for Your Brand Travel, marked by key achievements, new partnerships, and the official launch of our platform.

We kicked off the year by winning the "Best Traction" award in the Venture Cup
Sweden North region, later competing in the national finals in Helsingborg. We also joined Silicon Valley’s Peachscore Accelerator , gaining invaluable global insights, and strengthened our industry presence at events like Retail Talks: The Future of Customer Loyalty.

 

On the product side, we successfully launched Isbjörn Adventure , our first brand led travel platform with Isbjörn of Sweden, proving how brands can integrate travel-based loyalty into their strategies. Since then, we’ve expanded our client base and are preparing to launch FREEDOMtravel.se’s platform in Q1 2025. Our platform now serves e-commerce, media, and influencers, growing our supplier network by 200% and forming key strategic partnerships.

 

As our visibility and interest grew, we welcomed several key partners into our ecosystem. We are proud of our growing network, which enables us to further expand our range of high-quality, sustainable, and immersive travel experience.

 

Internally, we secured funding from Tregion Startup Invest and Norrlandsfonden, welcomed Perrine Vallet as Marketing Manager, and appointed Greg Pesik as the first member of our Advisory Board. Now a team of nine, we also moved into a new office at Epicenter Stockholm.

 

With strong momentum, we enter 2025 ready to scale internationally and help even more brands redefine customer loyalty through travel.